Achievements
Biography
Satoru YOKOYAMA
Associate Professor in Department of Marketing,
School of Business, AOYAMA GAKUIN UNIVERSITY
Ph.D. in Engineering (Keio University)
Associate Professor in Department of Marketing,
School of Business, AOYAMA GAKUIN UNIVERSITY
Ph.D. in Engineering (Keio University)
Education
- April, 2005 – March, 2009: Ph.D. Program in School of Science for Open and Environmental Systems, Graduate School of Science and Technology, Keio University
- April, 2003 – March, 2005: Master’s Program in School of Science for Open and Environmental Systems, Graduate School of Science and Technology, Keio University
- April, 1999 – March, 2003: Department of Administration Engineering, Faculty of Science and Technology, Keio University
Degrees
- March, 2009: Ph.D. in Engineering (Keio University)
- March, 2005: Master of Science in Engineering (Keio University)
- March, 2003: Bachelor of Science in Engineering (Keio University)
Work Experience
- April, 2017- present: Associate Professor, Department of Marketing, School of Business, Aoyama Gakuin University
- April, 2013 – March, 2017: Deputy Associate Professor, Department of Business Administration, Faculty of Economics, Teikyo University
- April, 2010 – March, 2013: Assistant professor Department of Business Administration, Faculty of Economics, Teikyo University
- January 16th, 2010 – March, 2010: Program Coordinator, Center of Statistics and Information, Rikkyo (St. Paul’s) University
Research Areas
- Multivariate Analysis (esp.Multidimensional Scaling, Cluster analysis), Marketing Science
Published Papers (Selected)
- Yokoyama, S. (2020). Improving algorithm for overlapping cluster analysis. In T. Imaizumi, A. Nakayama, and S. Yokoyama (Eds.). Advanced Studies in Behaviormetrics and Data Science (pp. 329-338). Springer-Verlag. doi:10.1007/978-981-15-2700-5_20
- Okada, A., and Yokoyama, S. (2015). Asymmetric CLUster analysis based on SKEW-symmetry: ACLUSKEW. In I. Morlini, T. Minerva, and M. Vichi (Eds.). Advances in Statistical Models for Data Analysis (pp. 191-199). Springer-Verlag.
- Okada, A., and Yokoyama, S. (2015). Multi-Layer Cluster Analysis: Analysis of Brand Switching Among Soft Drinks. Bulletin of data analysis of Japanese Classification Society, 4, 3-15. (in Japanese)
- Yokoyama, S., and Okada, A. (2013). One-mode three-way analysis based on result of one-mode two-way analysis. In L. Berthold, V. P. Dirk, and U. Alfred (Eds.). Algorithms from and for Nature and Life (pp. 195-203). Heidelberg-Berlin: Springer-Verlag. doi:10.1007/978-3-319-00035-0_19
- Okada, A., and Yokoyama, S. (2013). Cluster analysis based on pre-specified multiple layer structure. In L. Berthold, V. P. Dirk, and U. Alfred (Eds.). Algorithms from and for Nature and Life (pp. 105-113). Heidelberg-Berlin: Springer-Verlag. doi:10.1007/978-3-319-00035-0_10
- Yokoyama, S., Nakayama, A., and Okada, A. (2010). An application of one-mode three-way overlapping cluster analysis. In L. J. Hermann, and C. Weihs (Eds.). Classification as a Tool for Research (pp. 193-200). Heidelberg-Berlin: Springer-Verlag.
- Yokoyama, S., Nakayama, A., and Okada, A. (2009). One-mode three-way overlapping cluster analysis. Computational Statistics, 24, 165-179. doi:10.1007/s00180-008-0114-z
- Yokoyama, S., and Okada, A. (2007). Rescaling proximity matrix using entropy analyzed by INDSCAL. In R. Decker, and H. J. Lenz (Eds.). Advances in Data Analysis (pp. 327-334). Heidelberg-Berlin: Springer-Verlag. doi:10.1007/978-3-540-70981-7_37
- Yokoyama, S., and Okada, A (2006). Rescaling a proximity matrix using entropy in brand-switching data．Kodo Keiryogaku (The Japanese Journal of Behaviormetrics), 33, 159-166. doi:10.2333/jbhmk.33.159 (in Japanese)
Awards
- 11th Hidano Tadashi and Mizuno Kinji Award (Encouragement Award) from the Behaviormetric Society
Committee Memberships (Selected)
The Behaviormetric Society
- Board of Director, April, 2017- present
- Vice Chairperson of 46th Annual Meeting of the Behaviormetric Society
- April, 2015- present: Executive Committee Member
- April, 2013- March, 2017: Secretariat Member
- April, 2011 - present: Editorial Board of Bulletin of Data Analysis of Japanese Classification Society
- Chairperson of 33rd Annual Research Meeting of the Japanese Classification Society
Association Memberships
- Japanese Classification Society
- Behaviormetric Society
- Japanese Society of Computational Statistics
- Operations Research Society of Japan
- Japan Institute of Marketing Science
Certificate
- Advanced Social Researcher (Japanese Association for Social Research)
- Advanced Teaching Certificate of Mathematics for Lower and Upper Secondary School
- Systems Administrator Examination (Information-technology Promotion Agency, Japan (IPA))